FROM STINA
I have worked in sales for most of my life, and I have spent years listening to people explain why they hate it.
What they usually describe is not a hatred of receiving help. People appreciate knowledgeable professionals. They want answers, guidance, and someone who can make complicated information easier to understand.
What they hate is the feeling that someone has an agenda for them.
They hate wondering whether the questions are genuine or simply leading toward a predetermined answer. They hate artificial urgency, rehearsed enthusiasm, and realizing that the person across from them may be more focused on completing a transaction than understanding the life affected by it.
Most of all, people hate leaving a conversation unsure whether they made a decision or were moved into one.
There is a meaningful difference between saying:
“I chose this.”
and:
“I was sold this.”
The first reflects understanding and personal ownership. The second often carries doubt, defensiveness, or eventual blame.
Sales does not have to feel that way.
A capable professional should bring knowledge, experience, and an honest point of view. But expertise should help people understand their choices—not quietly take the choice away from them.
The best sales conversations may not feel like sales at all. They feel like clarity. They feel like being understood. They leave people more confident in their own ability to make an important decision.
That is the kind of selling I believe in—and the reason I am writing The Dance.